Question3

Continental Tire introduced its newest ultra-high performance (UHP) tire, The ExtremeContact Sport, in February of this year. And in a new twist, the ExtremeContact Sport was tested to the limits by five championship-winning race car drivers. The next generation of the ExtremeContact DW, is a dynamic, UHP street tire built for car enthusiasts and engineered for extreme grip in dry and wet conditions.

“We took our knowledge from the track to the street in a whole new way with the ExtremeContact Sport,” said Travis Roffler, director of marketing for Continental Tire. “We chose five of the best sports car drivers in the world to help deliver the performance driving enthusiasts demand in a tire. These drivers pushed our tires to the limits to help develop a tire that includes superb dry handling while not sacrificing any of Continental’s award-winning performance in the wet. This summer tire is ideal for sports cars and sport and luxury vehicles.”

To help develop a tire that car enthusiasts would love, Continental called upon five of the top drivers in International Motor Sports Association’s (IMSA) top series, the WeatherTech SportsCar Championship. Three-time IMSA champion and five-time Rolex 24 Hour winner, Andy Lally; back-to-back IMSA champion, Joao Barbosa; Continental Tire SportsCar Series champion and two-time World Challenge champion, Lawson Aschenbach; Rolex 24 Hour winner, Ozz Negri; and 24 Hour of Le Mans winner, Rolex 24 Hour winner and WEC champion, Ryan Dalziel, all brought their A-game when it came to the development of the ExtremeContact Sport.

It took three years to develop this tire with the drivers coming in at the half-way point. The first round of testing was done at Road Atlanta following the 2015 Petit Le Mans race. Once the drivers provided feedback to the Continental engineers, a second round of testing was scheduled for Continental’s Uvalde Proving Grounds in March of 2016. The drivers tested various iterations of the ExtremeContact Sport along with the current ExtremeContact DW and competitive tires in dry and wet conditions, in addition to testing for handling, braking, and noise and comfort. So why were IMSA drivers chosen?